Tuesday, 06 September 2016

Where's all this VR then?

Virtual Reality has been the topic of the moment for quite some time now. 2016 has been touted as the year of VR but, all things considered, we have yet to see it really take off.

Wednesday, 17 August 2016

EIZO's new campaign

In my work here as creative lead at Escape Technology, I see a lot of different marketing campaigns from a wide variety of vendors and manufacturers. We genuinely believe in all the products we sell and the people we work with, but sometimes the creative just doesn’t match up.

Tuesday, 09 August 2016

Prices rise in response to Brexit

The immediate impact of Brexit on the financial markets has forced the major technology vendors to increase their sterling prices to keep them in line with prices in other currencies.

Thursday, 28 July 2016

SIGGRAPH: The news so far

As we expected, this year’s SIGGRAPH has been dominated by VR. But for me and Jason who are out there at the moment, there was one particularly major piece of news we were looking forward to – although it comes with a caveat.

Tuesday, 26 July 2016

Richard McGuinness Moves On

It is with great sadness I announce that Richard McGuinness is moving on from his role at Escape Technology. Clearly only because Blackberry are stopping production of their Classic range of phones (Rich has been through so many and is distraught that production has halted. There are no replacements left out there, and he can’t function without one!)

Friday, 15 July 2016

The making of TERGO: MARI and V-Ray

Film collective Pallas Pictures have just released their new short TERGO, starring a powerfully emotive CG robot adrift in London. Director Charles Willcocks talked to us about how he used MARI to bring the lead character to life.

Thursday, 30 June 2016

See us at SIGGRAPH 2016

It’s nearly that time again. And of course, with SIGGRAPH being the most important event in the VFX technology calendar (after Creative Rooms…) there’s nothing that could keep us away. Escape Technology’s Lee Danskin and Jason Jenner will be soaking up the indoor lights in Anaheim this July, so come and find us and our partners there. 

Thursday, 23 June 2016

A new direction for games development?

Some challenges face all games studios, regardless of their size. As Mike Rutter explained when I went to meet him at his new office last week, the talent is out there but it can be a struggle to access the best artists for a task, when you need them and for as long as you want them. 

Friday, 20 May 2016

Next for GPU rendering: the GTX 1080

It’s the moment that every gamer has been waiting for. NVIDIA’s first consumer-grade graphics card based on their new Pascal architecture is finally here. And it's good news for VFX artists too.